Sounds a lot like, "When pigs fly." I never would have thought
S&M and sustainable timber would have anything in common, but now I realise that that was judgemental and narrow of me.
I always think being embraced by the mainstream and becoming a permanent part of pop culture is really denoted when something becomes a permanent part of sex culture. And now I'm happy to say being green may have gone platinum.
Twelve years ago, I was shopping in Georgetown and came across a grand display of condoms, walls and walls of condoms individually wrapped in novelty paper. (I think this was right next to a store displaying walls and walls of Manic Panic hair dye, with stores and displays such as these expressing the charm of counter-culture/mainstream fringe Georgetown. Oh-so-popular with teenagers from the suberbs because they were oh-so-outside of our natural environment. This was before J. Crew and Benetton moved in.) I remember one of the condom wrappers was bright green, with a familiar triangle of biway arrows and the words, "Recycled." I thought it was funny because even then I felt my calling would be a career in support of the environmental movement (where did I go wrong...?). But I think the humor it was meant to portray was more gross humor. A condom would be the last thing you would want to recycle.
Now, environmental conscientiousness appears to be more of a focus in the sex industry and not just the butt of a joke. I feel like this is a victory of some sort. Isn't it great when greenies can find jobs outside of the environmental movement itself?